SEO

2024 was a monumental year for Google and search overall. So much happened that it’s hard to comprehend that it was just a single year. AI became the topic of conversation at the end of 2022 with the ...

When I first started diving into SEO, the concept of topical authority wasn’t as well defined as it is today. Now it’s a key factor in healthy content strategy and search engine rankings, even if it’s...

We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing a...

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information...

In our most recent Growth Leader Series webinar, Kevin Indig, a leading voice in scaling organic growth, shared key insights into the SEO trends that shaped 2024 and how marketers can prepare for succ...