SEO
Browse through hundreds of guides, resources, and articles related to SEO (search engine optimization).
SEO + Product Marketing = a blueprint for brand building
Growth Memo
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Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algo...
The impact of internal linking for SEO
SearchPilot
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Internal linking is a critical aspect of search engine optimization (SEO) that significantly impacts website performance. Unlike external links, which connect your site to others, internal links navig...
How does removing SEO text impact SEO performance?
SearchPilot
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Search engines rely primarily on whatever content they can find on a page to understand its subject and determine which search queries will be relevant. PLPs (product listing pages) serving as categor...
ChatGPT Search may have a shot at Google
Growth Memo
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Chat GPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announceme...
I analyzed 300K keywords. Here’s what I learned about AI overviews
Ahrefs
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I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the f...