SEO

In this newsletter episode, I’ll tear down the internal linking strategy used by — appliancerepairexpert.ca. Every SEO or founder managing local businesses needs to take this case study as a reference...

“I’m 49% creative and 51% business.” I once heard Casey Neistat, the famous filmmaker and YouTuber, say this on a podcast. And I think it fits so nicely with what separates those who are successful at...

Today we’re going to show you exactly how to do an SEO audit in 2025. In fact, this is the same process that’s helped us grow our organic traffic by 30% over the last year. So if you want to get highe...

AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned...

For this week's #SPQuiz, we asked our followers on X/Twitter and LinkedIn what they thought the impact on click-through rates was when a healthcare industry customer tested moving clinic locations to ...