SEO

It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers. Luckily, Google provided some ins...

You're an SEO. You deal with botched site migrations, messy title tags across thousands of pag

A Google spokesperson confirmed to SearchEngineJournal that they will be testing the IndexNow protocol for crawling and indexing. Microsoft Bing announced in October the development of a new crawling protocol called IndexNow that promise...

Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel. A/B Tests are...

Now, if you're anything like me, you know that SEO is a little bit more than just code on the page and copy that's crafted to meet searchers' intent. Whether you're a seasoned SEO pro or you're looking for the latest tips as that mom-and...