Social media

Facebook (2004): Started from a Harvard dorm. Its hook - real identity and exclusivity. Unlike Orkut/MySpace, you had to be yourself. Instagram (2010): Mobile-first, 30M users → bought by FB in 2012 f...

I do my best to maintain a level of optimism about working in social media, but there are some days where I go there. Every post looks the same. Trends “perform” but don’t build brand equity. Algorith...

Since we’re all watching tennis this week, it only felt right for this week’s interview to be a big debrief of Wimbledon’s social strategy. As a refresher, the team’s output this year was incredible. ...

If you're still posting the same way you did last year, you're already behind. In 2025, Instagram views count more than anything else—literally. Impressions? Gone. Reels views? Merged. Likes? Nice, bu...

You’re hunched over on the toilet, pants around your ankles, watching me on TikTok. Or maybe you’re curled up in your bed under the thick embrace of your warm blankets; maybe you’re crammed into a sub...