Social media

In 2008, Kevin Kelly published a now-famous essay titled “1,000 True Fans.” His thesis: A creator doesn’t need millions of followers to make a living, just 1,000 true fans who will buy whatever they p...

A big piece of working in social media is knowing how to work with creative people. The posts I’m most proud of usually come out of conversations and collaborations with designers, art directors, and ...

UGC is everywhere. But creating UGC that engages and sells requires some skill. And nailing the hook is the first step to any piece of content that works. So here are 5 types of hooks to help your arm...

Earlier this year a clever video came across my scroll. The text on screen read “who hired this guy” and showed someone in a meeting typing on a keyboard made entirely of grass. The caption read “When...

Last week, we covered the money side of our salary report. We dug into the big dollar sign amounts to really understand how you compare to your peers when looking at years of experience, industry, and...