Social media

People love to brag. Especially when it makes them look smart, skilled, or part of an exclusive group. In my role as Director of Growth Marketing at Wiz, we discovered a ridiculously effective way to ...

Founders, especially early-stage ones, know that having as many potential user conversations as possible is key to success. Social listening – tracking and engaging with relevant conversations online ...

One of the most-liked photos on activewear brand SET Active’s Instagram in March was likely made using Midjourney. Despite the campaign being passed around marketing circles when it launched, I’m emba...

Compiling a recap of my 12-year career in social media is a daunting task. My thumb hurts at the idea of how much scrolling back I’d need to do. It’s why I’ve put off making a portfolio for so long. T...

Influencer campaigns can achieve multiple goals – often all at once. But for many brands, the #1 influencer marketing objective is to generate sales. Getting it right means identifying the top-perform...