Social media
My exact social media posting strategy
Edward Strum
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This is my exact social media posting strategy, learned from posting for the last 800 consecutive days, over 3,000 posts. It’s explained as concisely as possible. If it takes you more than 4.5 minutes...
The 2025 social media salary report
Link in Bio
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Every year, Link in Bio sends out a survey to help create a benchmark of what compensation you can expect for each role in the social media industry. Today we are going to walk through the results for...
36 predictions for social media marketing in 2026
Social Media Today
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It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you’re maximizing your opportuni...
The death of social in social media
In Retrospect
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I went to high school with a woman, let’s call her Miranda, who recently took a vacation with her husband to what looked like one of those resorts designed for people who want “authentic” Caribbean li...
Who really wins in social media? Inside Meta’s $600B empire
Know Beyond
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Facebook (2004): Started from a Harvard dorm. Its hook - real identity and exclusivity. Unlike Orkut/MySpace, you had to be yourself. Instagram (2010): Mobile-first, 30M users → bought by FB in 2012 f...