I remembered how awful it is to go viral
After Elon Musk launched the For You feed, my engagement on the platform tanked and I basically stopped posting on it. I would put out links to Garbage Day, they would get like 5-10 retweets (if that)...
2023 social media industry benchmark report
Bust out your pocket protectors and spectacles: it’s time for the 2023 edition of the Social Media Industry Benchmark Report! As usual, the report features tons of social media benchmarks and metrics ...
23 social media best practices to succeed in 2023
There isn’t a definitive guidebook to social media best practices because social changes everyday. In this turbulent landscape, you must be vigilant to spot algorithm updates, new consumer behavior tr...
How to create a great LinkedIn marketing strategy in 2023
LinkedIn has been transitioning from a Job Platform to a Content Platform where professionals and businesses share knowledge and interact. Instead of sharing random content, let’s create a great Linke...
Why marketers, creators, and brands should start using Mastodon ASAP
I joined Twitter in June, 2007. It turned out to be a very smart move; over the next decade, that network had a massive impact on my professional success. Some of that is because I did interesting or ...