Social media
How to grow a brand YouTube channel
Link in Bio
|
The word on every social director’s lips right now? YouTube. In my 12 years working in social media, I have never heard so many brands wonder if they should finally join YouTube. The platform has the ...
The social media creative companion
Link in Bio
|
A few years ago I came across The Creative Companion by David Fowler. It’s a guidebook filled with thought starters and short ideas that frame the creative process in ways that feel both approachable ...
Your #1 marketing channel is people's egos
Marketing Ideas
|
People love to brag. Especially when it makes them look smart, skilled, or part of an exclusive group. In my role as Director of Growth Marketing at Wiz, we discovered a ridiculously effective way to ...
Social listening: Identifying high-intent mentions to grow your SaaS
MRR Unlocked
|
Founders, especially early-stage ones, know that having as many potential user conversations as possible is key to success. Social listening – tracking and engaging with relevant conversations online ...
Why AI will lead to more “proof of reality” posts
Link in Bio
|
One of the most-liked photos on activewear brand SET Active’s Instagram in March was likely made using Midjourney. Despite the campaign being passed around marketing circles when it launched, I’m emba...