Social media
5 hooks to use in UGC
Marketing Examined
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UGC is everywhere. But creating UGC that engages and sells requires some skill. And nailing the hook is the first step to any piece of content that works. So here are 5 types of hooks to help your arm...
Yahoo is posting their way back into culture
Link in Bio
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Earlier this year a clever video came across my scroll. The text on screen read “who hired this guy” and showed someone in a meeting typing on a keyboard made entirely of grass. The caption read “When...
77% of social media managers are burnt out
Link in Bio
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Last week, we covered the money side of our salary report. We dug into the big dollar sign amounts to really understand how you compare to your peers when looking at years of experience, industry, and...
My exact social media posting strategy
Edward Strum
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This is my exact social media posting strategy, learned from posting for the last 800 consecutive days, over 3,000 posts. It’s explained as concisely as possible. If it takes you more than 4.5 minutes...
The 2025 social media salary report
Link in Bio
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Every year, Link in Bio sends out a survey to help create a benchmark of what compensation you can expect for each role in the social media industry. Today we are going to walk through the results for...