Social media

Influencer campaigns can achieve multiple goals – often all at once. But for many brands, the #1 influencer marketing objective is to generate sales. Getting it right means identifying the top-perform...

As Instagram evolves and matures, its engagement patterns shift, revealing both opportunities and challenges for social media marketing. While the platform remains a powerhouse for brands and creators...

We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting ...

The best-performing companies on LinkedIn rely on a multidimensional content strategy based on three key pillars: 1. Founder-Led Content – The founder (or central executive) is positioned as the face ...

I can’t seem to escape conversations around employee-generated content. It’s in every 2025 social media trend prediction round up. (I called it out in my Q2: 2024 trend report.) It’s all over my feed....