Social media
Your LinkedIn post isn't dead after 24 hours anymore. That changes everything about how you show up.
State of Brand
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For years, the conventional wisdom around LinkedIn was pretty simple: you post, you get your little burst of engagement, and within a day your content is buried. That's not how LinkedIn works anymore.
Inside the Artemis II social media strategy
Link in Bio
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An interview with NASA's Artemis Digital Lead, Thalia Patrinos, on how the team posted 3,270 times in 10 days during the launch and the systems behind it.
Why brands need to launch a social show
Marketing Examined
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Want to build a loyal audience in 2025? Social shows are the key—by creating repeatable, scalable, and familiar content, brands can turn casual viewers into engaged fans, just like TV shows did...
Planning a campaign? Let social in the room
Rachel Karten
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Rachel Karten talks to SheaMoisture's social lead about how their Silk Press Conference campaign generated over 3M views by letting social shape the creative from the start.
CMO of FIGS: “Social is where our brand breathes”
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If you read this newsletter with any amount of regularity, you already know that I think the scrubs brand FIGS has a great social presence. Not because they post all the time or participate in every t...