You're not alone.

In an industry that's overflowing with competition, having a stellar online presence isn't just nice to have — it's crucial. But it’s not about flashy designs or catchy slogans. The best of the best know how to use their websites as powerful tools, converting visitors into clients and making brands shine brighter than ever.

If you’re serious about stepping up your website game, get ready because we’re diving deep into some great examples from real marketing agencies. We’ll also go over some unique website templates you can use for your marketing agency towards the bottom of this article.

By the end of this article, you should have enough inspiration to go out and build a top 1% marketing agency website. Are you ready? Let's get to it.

What is a marketing agency website?

The main objective of a marketing agency’s website is to create an online presence to showcase the services they offer and demonstrate their expertise. It acts as a representation of a company that offers marketing services. These services may include search engine optimization (SEO) pay, per click (PPC) advertising, content marketing, social media marketing, email marketing and more.

The website typically showcases the agency’s work, lists the services it provides, introduces team members, and provides a means for potential clients to reach out. It functions as a brochure and a point of contact. Often, serious marketing agency websites offer a valuable resource hub with blogs, case studies, and industry insights related to their field of marketing.

Website builders used by marketing agencies

The world of web development platforms for creating and managing websites is constantly evolving. Modern design agencies are now exploring no-code platforms that can keep up with the nature of online branding and marketing, moving beyond traditional options.

Recognizing the importance of history, three popular website builders have long been favored by marketing agencies: WordPress, Squarespace, and Wix.

WordPress, known for its open source flexibility. And Squarespace & Wix, known for their user-friendly drag-and-drop interfaces. These platforms have served as essential foundations for agencies looking to establish their online presence, and have empowered web design agencies to create homepages with elements and customizable color palettes that resonate with their target audience. Many design agencies have found inspiration in these tools to create engaging layouts and intuitive navigation.

However, as times change a new player has emerged — Webflow. This cutting edge website builder (used for this website) is revolutionizing how marketing agency websites are crafted. With Webflow, marketing and design agencies can enjoy a combination of design freedom and content management system (CMS) capabilities. This allows them to build web experiences with high fidelity designs.

The move to Webflow represents a trend where the emphasis on smooth scrolling, vibrant color schemes, and engaging storytelling — all key elements of a modern homepage that seeks to capture and inspire you from the very beginning. For todays web design agencies, Webflow is more than a tool — it serves as an extension of their expression empowering them to bring digital experiences to life that were once only limited to imagination.

Now, let’s get into some of our favorite marketing agency websites. Towards the bottom of this article, we’ll also go over a few incredible marketing agency templates you can download and start using today.

10 best marketing agency websites to inspire yours

These creative agency and marketing agency websites have shown to be impressive examples for real websites that excel in their craft. These first 10 examples are from actual marketing agencies, while the list of marketing agency templates (next section) are templates that can be downloaded and used for your own agency.

Here are 10 marketing agency website examples from real agencies:

1. Olivine
2. Graphite
3. Minuttia
4. Viralcuts
5. Animalz
6. Dofollow
7. Skale
8. Crafted
9. Grow & Convert
10. Wpromote

Okay, let’s take a look at each site.

1. Olivine

• Website built with: Squarespace
• Notable clients: LinkedIn, Envoy, and Diligent
• Services offered: Product marketing

Olivine is a product marketing agency known for its bold and vibrant aesthetic. What makes Olivine stand out from other marketing agencies is that they offer a marketplace that connects startups with vetted marketing consultants. They also offer self-service playbooks that you can purchase directly on their website.

The team behind Olivine comes from companies like Eventbrite, Klaviyo, Intercom, and more. They do a great job of highlighting this on their website to show potential clients that they have knowledge and expertise in the services they offer — a great idea for any marketing agency with a lot of employees.

2. Graphite

• Website built with: Webflow
• Notable clients: Masterclass and BetterUp
• Services offered: SEO

Graphite is a futuristic-looking marketing agency website that specializes in content marketing services, particularly SEO (search engine optimization). Their sleek and modern design, combined with their expertise in SEO, makes them a great example of a marketing agency that prioritizes both form and function.

3. Minuttia

• Website built with: WordPress
• Notable clients: NordVPN and Respona
• Services offered: Content marketing

Minuttia is an agency that focuses on content marketing services. Their website displays their adaptability and creative web design prowess, helping them stand out in a competitive market. One of their notable achievements is helping a B2B SaaS company grow its monthly organic visits from 0 to 100K.

4. Viralcuts

• Website built with: Webflow
• Notable clients: Sam Parr, Dan Koe, and Sahil Bloom
• Services offered: Video and animation production

Viralcuts is a marketing agency that specializes in creating short-form videos and animations, offering a unique approach to their services by productizing their video editing services. They’ve been able to successfully productize their services — allowing clients to purchase packages directly on their website. This makes it it easy for prospective customers to understand and access their offerings, while also helping them eliminate scope creep.

5. Animalz

• Website built with: WordPress
• Notable clients: Airtable, Retool, and GoDaddy
• Services offered: Content marketing

Animalz provides bespoke content marketing solutions for tech enterprises and other B2B SaaS firms to boost organic traffic and growth. Their expertise lies mainly on three aspects of content management: Strategy formulation, promotion activities, and conversion rate optimization.

Animalz has been around for some time now, and what has allowed them to stay in the game this long has been their dedicated to creating original blog content on their website. If you work in content marketing, there’s a good chance you’ve come across one of their articles.

6. Dofollow

• Website built with: Webflow
• Notable clients: Surfshark and Guru
• Services offered: Backlink building

Dofollow is a marketing agency that specializes in digital PR and link building services. They are known to be on of the few link building agencies for SaaS companies that can drive meaningful results. Their agency is an ideal choice businesses looking to scale their link building efforts. However, note that their services are on the more premium side.

7. Skale

• Website built with: WordPress
• Notable clients: Pitch, G2, and Appcues
• Services offered: SEO content and link building

Skale works with SaaS websites to boost their organic search performance — providing link building services and SEO content creation & management.

Their website design is simple and clean, while also showcasing their unique approach to presenting information in an engaging and visually appealing manner.

8. Crafted

• Website built with: WordPress
• Notable clients: Pitch, G2, and Appcues
• Services offered: Brand positioning, website design, and video content creation

Crafted is a branding agency with a focus on digital services, operating as a creative agency. They specialize in services like brand positioning, website and app design, and content creation. Their vibrant website theme and creative work showcase their dedication to providing visually appealing and engaging content for their clients.

9. Grow & Convert

• Website built with: WordPress
• Notable clients: Crazy Egg, Pilot, and Yelp
• Services offered: Content marketing and SEO

Grow & Convert is a B2B content marketing agency offering content creation and SEO services. Their minimalistic website design demonstrates their clean and efficient approach to marketing, making it easy for potential clients to find key information and focus on their unique offerings.

Similar to Animalz, Grow & Convert also creates a lot of original content designed to help in-house content marketing teams. If you’re a subscriber of the Marketer Milk newsletter, there’s a good chance you’ve come across some of Grow & Convert’s content.

10. Wpromote

• Website built with: WordPress
• Notable clients: Adobe, Equinox, and Samsung
• Services offered: Paid ads, SEO, and Amazon media

Last, but not least, we have Wpromote — a popular advertising agency that primarily provides paid media services for large brands. Wpromote is a marketing agency with the following features:

• Sleek and modern website aesthetic
• Delivery of transformative business outcomes
• Leveraging proprietary technology
• Focus on the actual impact of marketing on the business
• Ensuring clients receive the best possible results

Offering a broad range of services is just another part of how they guarantee positive results for every client they serve.

The best marketing agency website templates

To help you create a professional and aesthetically pleasing marketing agency website, we’ve curated a list of top digital marketing agency website templates. These templates can help you develop a website that reflects your unique brand and showcases your expertise.

1. Marketina

Marketina is a customizable Webflow template tailored for diverse marketing agency websites, featuring a responsive design, interactive features, and CMS functionality. This template offers a professional and aesthetically pleasing design, with bold colors and great typography. It’s a great choice for agencies looking to create a visually appealing and functional website.

2. Medium

Medium is a premium Webflow template focused on agencies and creative studios, offering a responsive visual design, reusable animations, and ecommerce setup. This template provides an organized brand identity through its copy and design, giving clients a clear understanding of who they are engaging with.

3. Clyde

Clyde is a digital marketing agency website template that offers the following features:

• One-page layout
• Dark-themed design
• Clean and timeless design
• Responsiveness
• User-friendly interface

It is a suitable selection for creating a professional and visually appealing website with web design services.

4. Upcloud

Upcloud is a marketing agency template that provides a comprehensive suite of features for website design, including:

• Meetings
• Tickets
• Emails
• AI
• Integrations
• Chat
• Reports

This template offers a comprehensive and integrated experience for designing and managing your own site, making it an excellent option for constructing a professional and visually appealing agency website.

5. CloudAI

CloudAI is a premium template specifically designed for the artificial intelligence industry, boasting a highly polished layout and custom graphics. This website template is an excellent choice for marketing agencies looking to showcase their expertise in AI and other cutting-edge technologies.

What makes a good marketing agency website?

When building a marketing agency website that stands out and highlights your firm’s particular strengths, take into consideration some tips drawn from the best websites of other agencies. Keeping in mind these strategies can ensure your agency’s site is attractive and effective.

Prioritize user experience

The success of a marketing agency website is largely dependent on providing its visitors with an efficient and delightful user experience. This can be done by focusing on the target audience, gaining insights from market research, working alongside UX designers to create page layouts and designs that are pleasing for users, as well as ensuring clients have great digital experiences overall when visiting the site.

With this in mind, it becomes clear why being able to engage potential customers and increase conversions through careful planning is so important for any business or agency’s webpage today.

Showcase your best work

An agency website of any caliber must showcase its best achievements. This should be done through displaying various pieces such as customer testimonials, case studies with quantifiable results and portfolio samples.

In this way, potential and prospective clients can gain a better understanding of the marketing firm’s qualifications and what advantages they offer to their consumers’ advertising campaigns. By showcasing these features on your website, you are effectively demonstrating to clients why choosing your company is beneficial for them in more ways than one!

Incorporate strong branding

Creating a successful brand identity, and having a great marketing agency name, is essential when agencies want to separate themselves from other companies and gain the trust of their consumers. Developing an exceptional logo, having a consistent visual style, as well as keeping a unified tone throughout all communications are key components in forming this type of image.

Mobile-friendly design

Having a website design that is tailored for mobile devices is indispensable for any marketing agency. This guarantees accessibility and an excellent user experience when accessing the site through different phones or tablets. To make sure your agency’s website meets these requirements, here are some steps to take.

1. Adjust its layout so it looks great on both large and small screens
2. See how well pages respond when viewed from various gadgets
3. Make necessary changes in order to give visitors an optimal user-friendly experience

Clear calls to action

Having a clear call to action is essential for steering users on your marketing agency website towards desired actions. To create powerful calls to action, use these recommendations:

1. Keep the language direct and plain.
2. Make them visible and easy to spot quickly by viewers of your website’s content or visuals.
3. Use words that evoke an imminent response from visitors.

4 Offer some sense of urgency when making those requests as well in order to bring conversions like new clients onboard faster.

To guarantee successful engagement with potential customers, make sure you craft concise CTA’s (calls-to-actions) that can be easily discerned upon viewing any portion of your webpages — especially when it comes to anything related to what the modern day marketer does & delivers today!

Social proof

On an agency website, social proof can be a tremendous asset to attract potential clients and build credibility. This could involve gathering customer reviews, endorsements from respected industry figures or influencers, success stories related to customers and expert opinions about services being offered. By featuring this type of evidence on your site, it may have a major impact on prospective buyers who are considering using the company’s offerings.

Conclusion

To create an exceptional marketing agency website, it is important to showcase your agency’s best projects and optimize your user experience. Having a strong branding presence and social proof can be advantageous when creating these websites. By making use of all these tips as well as taking inspiration from current top-ranking sites or eye-catching templates one can build a memorable site that displays their proficiency while also sparking conversions.