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Thursday, September 17, 2026
How events convert newsletter readers, Google's Search profile badges and the publisher traffic crisis, why Apple switched to leasing, and more.

How to convert readers through events

Inbox Collective
|
Email marketing
Events can be a highly-effective way to add engaged readers to your list. Here's how to use them the right way to grow a newsletter.

Apple just changed to leasing

Art of the Brand
|
Branding
Apple launched Apple Upgrade, a no-down-payment leasing program that pulls iPhone financing away from carriers. The move keeps the customer and the margin inside Apple's own stores.

Google Search profile badges expose the publisher traffic crisis

Search Engine Journal
|
SEO
Google published new documentation for adding a Search profile badge as Search becomes a destination for following creators and publishers. The badges show why publisher traffic is collapsing.

Defining a North Star for everything PMMs do

Product Marketing Alliance
|
Product marketing
Product marketing can cover almost anything, which makes it hard to know what to prioritize. A personal North Star helps PMMs focus on the work that actually moves the business.

Why Reddit still matters for marketers in 2027

Foundation Marketing
|
Social media
Reddit's ChatGPT citations are down, but it still shapes B2B shortlists on Google and in AI answers. Here's the data and how to build a 2027 Reddit strategy.
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