It was the Crypto Bowl! No, wait, it was the Health-and-Wellness Bowl! Or maybe it was the EV Bowl! Er, actually, it was the Celebrity Bowl! OK, sure, it was all of those things—at least if you subscribe to the theory that three or more ...

We got 267 beta users in 4 hours for our SaaS Breakcold with a landing page. I hope this article will help you achieve similar numbers or higher. During Christmas, my co-founder and I had a new startup idea: a cold email software powered...

Something we are very often asked during the sales process is what are some examples of winning tests? It comes up so often that I put together a resource listing some interesting winning tests - some predictable, some less so, ranging f...

I shared this Email Marketing Course for Beginners (Email Marketing Explained) with my team before posting it, and one of my team members said: "THIS SHOULDN'T BE FREE!" Fortunately for you, I've made it free. The Ecommerce Email Marketi...

Forget what you think you know about naming. Experts will tell you that a good name needs to be a single syllable, with an easy pronunciation and a clear link to whatever the name represents. But follow these rules and you might just end...