John Coogan, co-founder of Soylent and Lucy.co, goes over the the 6 distinct levels of growth that businesses go through. Most businesses fail to rise through the levels, causing them to close down shop all together. In this value-packed...

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees during a company-wid...

Hey folks! Thanks so much for the many contributions to this report. This is the fourth edition (you can see 2019, 2020 and 2021 here). For the first time, I’m combining all the data into one report so that you can clearly see the trends...

Copious time, effort, and money are spent by companies when launching a new product. The build-up to unveiling the latest creation comprises a series of fundamental steps, with each playing a critical role in the success of the launch it...

Thank you for choosing the Iterable blog. Please scroll to receive the requested information. K, that’s super boring, right? Unfortunately, language like that is common in transactional messaging. Transactional messaging refers to the tr...