Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more than $7 in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. That...

Every year nearly one in four of your email subscribers decide they don’t want your ecommerce emails anymore. It sucks to lose hard-won customer interest after you put in so much effort to build a great email list, especially when 40% of...

We use some products more than others. Zoom may be part of our daily lives while TurboTax appears once a year. The latter is an example of an infrequent product, which we detailed in this post introducing ICED Theory. If you’re new to IC...

S&P Dow Jones Indices (S&P DJI) has released the latest data for the S&P 500 LinkUp Jobs Index. The index, which measures the change in open job listings at S&P 500 companies, shows that available positions increased year-to-date by 1.8%...

The word psychology stems from the Greek word psyche, which is defined as “the human soul, mind or spirit.” Nowadays, we know this term as the study of the human mind and behavior. This discipline has branched out into various topics, fr...