Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify’s streaming ad insertion technology, will display a visual ad ...

When I graduated college and first started writing for a living about a decade ago, naive me would never have imagined that fast forward ten years, an AI could basically do the job for you. If not all of it, help you on the way. But that...

As tech companies go all-in on growth, growth marketers are emerging as a critical component of winning growth models. But most people couldn't even tell you what growth marketing is, much less how to execute it well. In this post, we'll...

Ad creative has always played an essential role in any marketing strategy’s effectiveness, but it’s even more important on TikTok. Our platform is uniquely designed to inspire creativity and joy, and our community interacts with content ...

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of ...