A federal judge on Tuesday ruled the Federal Trade Commission’s antitrust case against Facebook parent Meta Platforms Inc. can proceed, seven months after the agency’s first complaint was thrown out. “Although the agency may well face a ...

What makes for a good pricing page? It’s a challenging question because most of us don’t have the volume to really do A/B tests (although try, of course). We have to at least start by copying best practices from the leaders. A few though...

“Linkedin is the most powerful channel for B2B marketing — but not everyone is using it to their advantage.” – Dave Gerhardt. Now, if you feel you may be a part of that “everyone”, pause for a second and open up a tab in Notion. It’s tim...

Marketers tend to spend a lot of time, money, and energy on driving traffic to their websites, but here’s the thing: that’s the easy part. The real challenge is converting as much of that traffic as possible through effective conversion ...

Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a must-read for all copywriters today....