Many marketers, and TV measurement companies in particular, use view-through metrics to measure advertising response. At Tatari, we give you the option to choose this metric to make apples-to-apples comparisons (especially through a mult...

Should you use a metaphor, a simile, or an analogy in your writing? While all three are closely related, it’s smart to understand the differences. The distinctions among metaphors, similes, and analogies will also help underscore why you...

The web's best, and most attractive, curated collection of over 6,210 emails, showing off both design and code. Check out ecommerce, fashion, retention, or brands like Pinterest, Apple, Postmates, and Invision....

Large-scale enterprises and those with advanced data teams have specialized product analytics needs. But neither an in-house system nor a third-party vendor alone can meet them all. You need both. When it comes to choosing a product anal...

It’s safe to assume that in order for a marketer to successfully do their job, they first need to understand who the customer is, what they want, and what drives them to make a purchase. If it sounds a little like psychology, that’s beca...