This week I put together a collection of my favorite copywriting examples. 1) Conversational copywriting. This feels like you’re talking to the reader, not at the reader. It feels like a friend is tal...

OpenAI has finally released the real-time video capabilities for ChatGPT that it demoed nearly seven months ago. On Thursday during a livestream, the company said that Advanced Voice Mode, its human-l...

Our study of 1,000 SaaS 'alternatives' keywords reveals critical insights for enhancing your content marketing strategy. Here’s what we found in their SERPs, which consisted of 9,610 search results....

Last weekend I had dinner with a friend who recently started a new role as a brand strategist at Apple (she’s amazing). She was telling me how little time is wasted on debating things like what makes ...

Email marketing is an important tool in the DTC arsenal that enables brands to foster relationships, drive sales, and create a unique brand experience, all with direct messaging. A DTC email marketing...