Ever Googled something random, clicked on a result and started reading… but instead of the typical word-salad drivel that Google usually serves up, it felt like… like somebody was reading your mind? Sure, you were hoping for something de...

Big corporations are increasingly aligning their media spending with their values, pushing their marketers to make ads in tune with their environmental; social and governance concerns. But while asking a planner to build a more inclusive...

For a long time, I’ve focused solely on content marketing. But in April this year, I decided to try new things — one of them is copywriting. Through the learning process, I’ve discovered a lot of useful copywriting resources. Guides to c...

Whenever we talk to founders about their first marketing hire they say “I need a product marketer.” But, if you ask what that means you get a different answer every time. Likely because product marketing means a range of things, and it v...

How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable leads. In the end, marketing has to drive revenue. However,...