An axiom of advertising is that it must evoke an emotion, but with ad tech came an overreliance on targeting and data that never quite lived up to the hype. Ten years ago, a Google study proved that 80% of an advertisement’s impact came ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have tra...

Imagine living in a world where everyone is judged based on their social media ranking. The jobs you are hired for, homes you buy, even the people you hang out with are all subject to this arbitrary value-based ranking system. Like a Bla...

Shopify, which has become a major force in e-commerce by providing online tools to merchants, is rolling out a new service that will allow content publishers to link to merchants in the Shopify network in exchange for a cut of transactio...

Objectives and key results (OKRs) are usually thought of as the holy grail operating mechanism. Just recall how: You spent hours and hours refining this quarter's OKRs, since it was the top priority for your manager and the company. Or, ...