Effective marketing analytics starts with quality data. After all, the quality of your reports on key performance indicators (KPIs) and the management decisions you make based on them directly depend on the completeness and reliability o...

At my old job as an in-house SEO Manager, my team grew organic search traffic 5x almost overnight by newsjacking trending finance keywords related to the COVID-19 pandemic. It happened almost by accident. Here’s how you can do it on purp...

Compelling content is a cornerstone of any comprehensive modern marketing strategy. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every single day. ...

MarTech Today’s Editorial Director Kim Davis speaks with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia Solutions, about the state of marketing automation an...

This is not an article on how to make your verbs active and your prose less cluttered. Not because word economy and voice aren’t important. But because they won’t make you a good writer. Punctuation and syntax are a must, but they don’t ...