Use % off (e.g. 20% off) when your promotion is store-wide. Use $ off (e.g. $15 off) when your promotion is specific to one product. Sales were up to 42% higher. You’re about to launch your large annu...

"How do I make my writers create good copy?" This question came up in a mentorship session last week. The content manager was frustrated. Her team kept producing poor copy and she couldn't figure out ...

I’ve always worked at the bleeding edge of paid advertising helping clients try new approaches and set new standards for what’s possible to drive incremental, efficient growth. I’ve worked in every so...

Something unusual happened in the world of AI image editing recently. A new model, known as "nano banana," started making the rounds with impressive abilities that landed it at the top of the LMArena ...

If you're still posting the same way you did last year, you're already behind. In 2025, Instagram views count more than anything else—literally. Impressions? Gone. Reels views? Merged. Likes? Nice, bu...