This guide focuses on success criteria that are controllable through prompt engineering. Not every success criteria or failing eval is best solved by prompt engineering. For example, latency and cost ...

When you’re just starting, your product is usually focused. It does one or two jobs well. And that’s exactly how it should be. But as your product grows, so do its capabilities. It starts to solve mor...

If your goal with SEO is to generate B2B leads, the most important thing you can do is choose keywords with high buying intent. But, this can mean sacrificing traffic in order to get more leads, which...

Meta has published its latest Community Standards Enforcement Report, which outlines all of the content that it took action on in Q2, as well as its Widely Viewed Content update, which provides a glim...

You may have noticed your organic traffic looking different lately. Rankings fluctuate wildly, your content appears in AI summaries one week and vanishes the next, and users are increasingly getting t...