Earlier this month, a crazy simple “mini-tool” broke the internet: It’s called Twitter Roast — you put a link to your Twitter/X profile, it scans your tweets with AI, and boom! You get hilariously acc...

Every marketer knows that authenticity sells. It can be hard to define what authenticity looks like, though. The same ad read feels forced from one creator, but authentic from another. One brand hops ...

Imagine you’ve just had the best French Toast of your life. It was so delicious - so perfect - that you want your best friend to be able to understand just how wonderful it was. Trouble is, they weren...

When a startup is first founded, it is nothing but risk. Successfully building a company is the act of slowly eliminating that risk until you have created a reliable cash flow machine. There are five ...

Before we get started, here are 10 subject line best practices: 1. Short and sweet is usually better. 2. Use personalization where you can. 3. Use numbers where possible. 4. Associate the reader with ...