You’re here for the copywriting examples. But first, a quick story. Every Friday at 5 o’clock (somewhere), I sit back in my ’70s paisley armchair, put on some Crosby, Stills, and Nash, and have a beve...

Just like a pilot won’t take off without a checklist, a marketer won’t take off without a demand generation plan. Although, in both cases, they know the basics of what they need to do in order to reac...

First of all, congratulations! Even if the demand for SaaS is high in the market now more than ever, not every startup is successful in raising funding. You deserve to celebrate and announce your win ...

Clubhouse's growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge....

Preply, the online language tutoring company, absolutely exploded in organic search traffic over the past three years. Since 2012, the company has had some impressive stats: 55,000 tutors, Millions of...