You need to hook a viewer in the first 3 seconds of your short-form video. It doesn't matter how brilliant your content is, how stunning your visuals are, or how persuasive your call to action is. If ...

Shoe brands Dr Martens and Birkenstock have a lot in common: Both are mono-brand shoe companies known for iconic aesthetics. Both were invented by German designers to offer a higher level of comfort t...

Are you struggling to rank on Google after investing plenty of time and effort? It can be pretty daunting. But don’t give up just yet. Let’s look at the bright side. Sometimes, figuring out where to t...

As a marketing advisor, I often evaluate startups’ messaging. Here’s what I look for: Is it rooted in customer insights? Does it emphasize the results the product delivers? Does it highlight compellin...

It’s clear that subscriptions just aren’t going anywhere anytime soon. In fact, subscription ecommerce has grown by more than 100 percent a year over the last five years. But they’re so new to ecommer...