Imagine this: you’ve built an incredible SaaS product. You know it works. Your first (beta) users love it. But when you launch... ❌ No sales. ❌ No sign-ups. Because people don’t trust what they don’t ...

The Second Law of Thermodynamics states that the entropy (randomness) of the entire universe, as an isolated system, will always increase over time. This is rooted in the properties of heat: heat tend...

If you’re running a performance max (pmax) campaign on google ads, there’s a hidden money pit you might not even be aware of: branded search cannibalization. And if you care about incrementality—and t...

AI models are being cranked out at a dizzying pace, by everyone from Big Tech companies like Google to startups like OpenAI and Anthropic. Keeping track of the latest ones can be overwhelming. Adding ...

For this week's #SPQuiz, we asked our followers on X/Twitter and LinkedIn what they thought the impact on click-through rates was when a healthcare industry customer tested moving clinic locations to ...