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Tuesday, April 14, 2026
How SMS and email together drive a 97% higher click rate, building a GTM repository for Claude, TikTok's new AI-generated video ads, and more.

How to use SMS and email to drive better results

Inbox Collective
|
Email marketing
When you use email and SMS together, you'll see a 97% higher click rate. Here's how to pair the two platforms to drive engagement and revenue.

Why most PMMs stop one sentence too early: Answering "so what?"

Product Marketing Alliance
|
Product marketing
Most PMM reports miss impact because they stop at data. Learn why going beyond reporting to interpretation drives business decisions and levels up your influence.

Do you know the unintended consequences of bad brand experiences?

Brandingmag
|
Branding
Humans are wired to seek favorable experiences. If customers are having bad brand experiences, you're driving them away.

The GTM repository: What the best teams have built

Maja Voje
|
Growth
A practical guide to building a GTM repository for Claude, with starter kits for you to copy and use with your team.

TikTok adds new AI video generation to Symphony ad toolkit

Social Media Today
|
News
TikTok is integrating ByteDance's Seedance 2.0 AI video-generation model into its Symphony ad toolkit, enabling realistic video content from text prompts.
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