The pre-product-market fit days are, for some, a bit like wandering around in the desert — each promising customer conversation is a mirage that beckons you forward, only to dissolve upon closer inspe...

Why do many B2B brands struggle to get their message across? Why is their value lost in translation? Here’s one reason. Many executives confuse messaging with copywriting. But messaging isn’t just a...

I'll be on a call with a potential client. They need help with content. They show me what they've published so far. And it's terrible. Bad introductions. When a writer begins an article with “the X ma...

Marketing gurus want you to believe each color has a fixed meaning. “Blue = trust!” “Green = growth!” “Purple = luxury!” That’s NOT how color works. The science is clear: Color preferences come from *...

The most important email you send to subscribers is your welcome email. It’s your first impression. A great first impression = better engagement (open rate and CTR) and more sales. The way subscribers...