B2B software buyers are over it. They’re skeptical, cynical, and jaded—and who could blame them? Websites selling false promises. Misleading and biased data reports. Flimsy and fluffy case studies. W...

In the next three minutes, we’ll show you how adding six risk-reduction words (and a new proof element) to a Mobbin sign-up page increased leads by seven percent. Trusted by Airbnb, Pinterest, and Hea...

Writing a good feedback request email is hard. Your message must convince customers to stop doing other work and share their opinion about your product, now. How do you achieve that? Is it all about p...

AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but sh...

An entrepreneur confided in me recently that he didn’t like Lean Startup. He asked whether I thought that was OK, or whether is he not cut out to build a startup. “Elon didn’t use Lean Startup to buil...