Most marketers—myself included—are suckers for a good framework. For content, the ToFu/MoFu/BoFu model is a classic that most teams still stick to. But is it working for you? For most companies, it’s ...

Someone once asked me what it takes to be a Velocity writer. And while the shortest answer is a blend of people-pleasing, masochism and whatever mental illness makes you interested in supply chains, i...

This week, we’re talking about expanding your product-market fit (PMF). While finding PMF is a major milestone, it’s not the end of the road. Over time, as you start to reach the late majority of your...

When I accepted the job as BuzzFeed’s first newsletter editor, I didn’t really know anything about email. December 2012 was a very different time in the newsletter world. Many of the world’s biggest p...

In 1996, two Stanford Ph.D. students Larry Page and Sergey Brin realized the largest internet search engines were doing it wrong. Yahoo and MSN manually curated sites like a directory. So you could on...