In marketing, understanding the intricacies of consumer behavior is key to crafting strategies that resonate with consumers. Psychological biases, those ingrained tendencies that influence our decisio...

I’ve been exploring the depths of UX copywriting in past few months. While it may seem a bit boring, and what most copywriters may define as “easy”, UX copy is a branch of copywriting as vast as copyw...

It’s become clear to me that everyone should be playing with GPTs (custom versions of ChatGPT) right now. It’s easy to think AI tools are a fad, too complicated, or unlikely to have real impact on you...

In this week’s #SPQuiz, we tested reducing the size of a customer’s internal link block and placing some links behind a ‘Show More’ button on desktop page load. We asked our followers what they though...

Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary twe...