CMOs are under constant scrutiny from the board, the CEO, the CFO, and the CRO. So, how do marketing leaders share the right level of detail? It’s a skill. A few years back, I got a glimpse of the wee...

In the last few years, LinkedIn has really stepped up its game and has become a go-to marketing tool, especially for B2B brands. But in today's fast-paced digital world, it's crucial for marketers to ...

Keap faced a big churn problem, and we turned to onboarding coaching to solve it. As a product-led company, it’s important to overlay your approach with the reality of customer experiences and their i...

The most surprising brand I closely follow for inspiration is… KitKat. A couple of weeks ago, they dropped a video connecting their “Have a Break” slogan to a clever way of optimizing ChatGPT's perfor...

Oh, artificial intelligence, you rascal. Since ChatGPT launched last May, we’ve been subjected to endless, breathless hype about what you can do and all the ways you’re going to turn the world upside ...