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Friday, September 25, 2026
Who owns the comparison pages AI cites, why LLMs skip the journey that used to build judgment, agentic ad buying hitting scale within a year, and more.

The versus layer: Who owns the comparison pages AI uses?

Foundation Marketing
|
SEO
We tested 20 ATS buying questions across six AI surfaces. See which comparison pages shaped the answers, who owned the evidence, and what to build first.

LLMs are time machines that don't tell you how far you went

Search Engine Journal
|
AI
Speed was never the problem. The signals that told you whether an answer was any good traveled with the journey, and they don't survive the trip.

58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

Digiday
|
Paid ads
Ad execs in Europe are spending big on AI agents they don’t fully trust. Fifty execs across 44 markets were surveyed; 58% expect agentic ad buying to hit...

The storytelling framework Steve Jobs used

Nathan Baugh
|
Psychology
Steve Jobs said: “The most powerful person in the world is the storyteller.” A study from Princeton shows the same parts of the brain light up in both the speaker and the listener of a story. Jobs use...

TikTok marketing strategy: A 2026 guide for brands

NoGood
|
Social media
Build a TikTok marketing strategy that lasts: how the algorithm works, TikTok SEO, creators, paid formats like Spark Ads, and which KPIs matter.
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