Many in the investor, media, and even marketing worlds believe that AI has transformed SEO into oblivion, and they could not be more wrong. They are prematurely hyping new tools that create massive FO...

Do you ever walk into a store, aimlessly fill the cart, and spend your hard-earned cash without a second thought? Sure, we may be susceptible to the odd impulse buy, but, overall, many of us focus on ...

There are two senses in which writing can be good: it can sound good, and the ideas can be right. It can have nice, flowing sentences, and it can draw correct conclusions about important things. It mi...

I hesitated at first. Not because I didn’t believe in the tech—but because I wasn’t sure I wanted to build my brand around it. Was generative AI just another hype wave? Another metaverse? Another NFT ...

Serendipity may feel like an odd emotion to think about in the context of marketing. It’s a special emotion. As we’ve seen, these rare chance encounters can sweep us off our feet; the origin stories o...