The architecture of online visibility is being rewritten. For decades, search visibility meant optimizing for Google’s index: ensuring crawlability, earning backlinks, and ranking in blue links. As la...

A few years ago I came across The Creative Companion by David Fowler. It’s a guidebook filled with thought starters and short ideas that frame the creative process in ways that feel both approachable ...

More products in the future will die a silent death. Not because they weren’t innovative enough, but because they failed to capture a sufficient piece of the attention pie. Building a great product is...

Content needs to be interesting. If it's not interesting, nobody is going to consume the value. No matter how much value you've crammed in. The real problem in the industry isn’t a lack of value. It's...

Google’s AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI...