Most marketers—myself included—are suckers for a good framework. For content, the ToFu/MoFu/BoFu model is a classic that most teams still stick to. But is it working for you? For most companies, it’s ...

Someone once asked me what it takes to be a Velocity writer. And while the shortest answer is a blend of people-pleasing, masochism and whatever mental illness makes you interested in supply chains, i...

This post includes links to 16 templates across Google Docs, Sheets, Forms, and Figma. These are the working documents I use in client engagements to define Ideal Customer Profiles (ICPs), map buyer j...

The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs an enterprise business? While this post was originally writt...

Not sure whether that video you just saw on X (formerly Twitter) is real or AI-generated? Don't worry, AI will now let you know what's what. Elon Musk's X is running a new pilot program that allows AI...