Only a fool would start writing a brand concept without doing the necessary homework. I will show you how to write a brand concept that uses the brand idea, consumer insights, functional and emotional...

Hey everybody welcome to Product Market Fit 🔥 I just spent the weekend deep in the weeds of what might be the most important AI strategy briefing of the year — Sequoia’s AI Ascent. Based on the insig...

Experimentation is the process of learning and iteration. The inputs to eventually figuring out what works, and scaling your business. In the early days of a company, success is often measured by ship...

Apple Intelligence has been a wreck since its first features rolled out last year, and a big new report from Bloomberg’s Mark Gurman details why — and how Apple is trying to piece things back together...

What if your business felt more like a wild garden than a factory line? More organic than optimized? More like something alive, rooted in purpose, and shaped by your unique rhythm? If that sounds like...