Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges these companies face can be uniquely solved through content. For the Z...

Google Bard users can now get into the nitty gritty details of their favorite YouTube videos with the AI chatbot, due to a new expansion that enables Bard to understand a video's content and respond t...

A funny thing can happen with startups. Sometimes, the reasons customers love the product end up not being the same reasons that the founder wants them to love the product. This may sound bad or scary...

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. When I joined HubSpot in January 2014 ...

Amanda Natividad, VP of Marketing at SparkToro, wrote a useful tweet storm on marketing strategies that work today. The first strategy is to add friction to boost sales. Boxed cake mixes used to require only water. But when Duncan Hines’...