There comes a time in every young startup’s life when growth, growth, growth finds balance with efficiency, costs, and cash. At Buffer, this happened soon after our Series A fundraise and was a key pa...

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really importa...

Many (most?) websites, especially for early and growth-stage companies are ineffective. They don't tell visitors who the product is for, what problem they solve, and what the product does. This is sho...

Something I've been noodling over is how B2B marketing has changed. There have been four distinct eras in how companies market to businesses. Let's take a look at each era and consider how B2B marketi...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer generation of marketers who have tra...