The trick to writing any sales email is that you don't want it to read like a sales email. This one's a great example. There's few better ways to engage someone than to ask them for advice. People love giving advice. It's a chance to sho...

Product Marketing Managers (PMMs) are in demand, particularly at technical startups. This wasn’t always the case—for the past decade everyone was obsessed with finding a “growth hacker.” But now founders are reaching out to ask: Where do...

Now, if you're anything like me, you know that SEO is a little bit more than just code on the page and copy that's crafted to meet searchers' intent. Whether you're a seasoned SEO pro or you're looking for the latest tips as that mom-and...

When I was hired as PM Growth at GrowthHackers.com, one of my first few tasks was to create a growth model for the business. With my past experience and training, I was familiar with concepts such as ...

Imagine this… You’re looking to book a hotel for your next vacation. Excited for your first holiday in nearly three years, you narrow your choices down to two hotels. The first hotel offers two packag...