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Wednesday, August 9, 2023
Content marketing the B2B buyer's journey, how to build data-driven personas, growth for startups, and more.

Content marketing roadmap: The B2B buyer’s journey

MarketTap
|
Content marketing
Having a content marketing roadmap for your buyer’s journey is one of the best things you can do for your digital marketing strategy. Indeed, according to the Content Marketing Institute, a customer journey can help you plan the kind of ...

Data-driven personas: How to build them in one hour

Wynter
|
Product marketing
When most people think about data-driven personas, they're like: “Oh, that's something that's going to take forever. We've got to do one of those sessions with the post-it notes and all of that.” A lo...

SEO A/B split testing 101

SEMrush
|
SEO
Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel. A/B Tests are...

Gustaf Alströmer - Growth for startups [Video]

Y Combinator
|
Growth
YC Partner and growth expert Gustaf Alströmer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups......

Land-book: The finest hand-picked website inspirations [Resource]

Land-book
|
Web design
Design gallery with the best and most carefully collected websites. We help creatives find inspiration & motivation to do rad stuff....
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