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Wednesday, June 7, 2023
How to use better attribution models, the 12 brand archetypes in SaaS, schema markup SEO A/B testing, and more.

How to use better attribution models to create demand

Wynter
|
Demand generation
Most marketing teams don’t create demand, they capture it. They struggle to market effectively because the attribution models they work with can’t measure demand creation. This means they’re forced to...

The 12 brand archetypes: How different SaaS brands make us feel

Userlist
|
Branding
There are a total of 12 brand archetypes, but many businesses also leverage their "core" and "influencing" archetypes. Whether you designed your brand identity to fit a certain archetype on purpose or...

Does adding the ‘dateModified’ attribute to schema improve organic traffic?

SearchPilot
|
SEO
This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Most of our Twitter following thought this test wouldn’t hav...

How to write ChatGPT prompts to get the best results

Search Engine Journal
|
AI
With the advent of AI-powered language models like ChatGPT, how well you write prompts determines the quality of the results you get from the tool. You can instruct ChatGPT to generate information, so...

First startup marketing hire: Growth marketing or product marketing?

Olivine
|
Career & jobs
The majority of growth marketers we’ve seen are, in fact, demand-generation marketers. They tend to focus on paid ads, SEO (search engine optimization), SEM (search engine marketing), and email market...
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