Most marketing teams don’t create demand, they capture it. They struggle to market effectively because the attribution models they work with can’t measure demand creation. This means they’re forced to...

There are a total of 12 brand archetypes, but many businesses also leverage their "core" and "influencing" archetypes. Whether you designed your brand identity to fit a certain archetype on purpose or...

This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Most of our Twitter following thought this test wouldn’t hav...

With the advent of AI-powered language models like ChatGPT, how well you write prompts determines the quality of the results you get from the tool. You can instruct ChatGPT to generate information, so...

The majority of growth marketers we’ve seen are, in fact, demand-generation marketers. They tend to focus on paid ads, SEO (search engine optimization), SEM (search engine marketing), and email market...