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Wednesday, May 6, 2026
ChatGPT ads opening to everyone with CPA bidding, why narrowing your audience actually grows your brand, what AI-native product marketing looks like, and more.

The BOFU content system to rank in 2026

MRR Unlocked
|
Content marketing
Learn how to create BOFU content that ranks on Google, gets cited by AI, and drives high-intent leads in weeks.

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

Digiday
|
Paid ads
To bring in smaller advertisers to its ChatGPT ads pilot, OpenAI has also dropped its $50,000 minimum spend requirement, as CPA is on the way.

Who's got time for product marketing?

Elena's Growth Scoop
|
Product marketing
How to do (or partner with) PMM, at AI-native speed. A look at how AI-native product marketers are changing collaboration with growth and product teams.

To grow your brand, narrow your audience target

Brand Futures
|
Branding
How Yeti, North Face, and Harley Davidson use a tip-of-the-spear strategy to grow their base. Targeting one specific audience group expands rather than limits your reach.

I turned 16 months of Google Search Console data into a vector database. Here's what I learned

metehan.ai
|
SEO
An SEO experiment that pulls 16 months of GSC data into a local vector database you can query in plain English — and what it reveals about when vector DBs actually help SEO work.
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