My work with The Product Marketer has led to a lot of conversations with business owners, CMOs, and PMMs across Europe about how Product Marketing is going at their companies. And I’m struck by a few ...

Imagine you're building a chatbot for a fashion ecommerce brand. One of its tasks will be handling returns and refunds. However, you suspect that customers may try to game the system (e.g. report a fa...

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. It’s a beautiful spring day. And it’s that tim...

GEO? AEO? LLMO? LLM SEO? Both you and I know everyone is talking about it. Just go on LinkedIn or X (Twitter), and you’ll see every SEO and their dog talking about how “traditional SEO is dead.” Or th...

Imagine this: you’ve built an incredible SaaS product. You know it works. Your first (beta) users love it. But when you launch... ❌ No sales. ❌ No sign-ups. Because people don’t trust what they don’t ...