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Friday, February 14, 2025
A free B2B messaging course, lessons from Ramp's $400K/month PPC spend, a blog design layout that improves conversions, and more.

The free B2B Messaging Course

Olivine
|
Product marketing
Messaging is the foundation of every marketing strategy. This free video course will help you get it right. This B2B Messaging Course is designed to empower you with the knowledge and skills to create...

Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience

Digiday
|
News
Instagram Reels might be the current closest social media experience to TikTok, but can it seize upon its competitor’s stumble in the U.S. to overtake a major rival? Reels is similar in user experienc...

How Ramp spends over $400,000/month on PPC: What you can learn from it

Foundation
|
Paid ads
When it comes to B2B paid search, many assume that the company with the biggest budget wins. But spend management platform Ramp is taking an approach that shows strategic keyword selection and campaig...

This blog design layout increased conversions by 12% (get copy)

SEO Growth Notes
|
CRO
Struggling to turn your blog traffic into leads and sign-ups? Over the last 6-7 months, we have tried this same blog design layout on different blogs (SaaS, B2B, service), increasing overall conversio...

It’s ok if I use AI, but not if you do

Science Says
|
AI
Imagine you’ve just bought the latest Science Says Playbook and as you open it, on the first page it explains that it was AI-created (e.g. using ChatGPT). Would your opinion of the playbook change? Wo...
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