If it feels like everyone is on social media nowadays, it's just about true. The second pandemic year had massive implications for digital marketing - the online behaviors changed and new trends immer...

In short, if somebody successfully inserts themselves between you and your customer, they can exercise tremendous control over you, including taking a big chunk of your profits or outright killing you...

“There’s a copycat crisis in content marketing.” – Andy Law. Be honest. You see it. I see it. We all know what I’m talking about. Everybody writing articles trying to out “skyscraper” each other. They...

Broadcast news anchors, alarmists, and internet trolls love to catastrophize that one industry or another is on the verge of death thanks to technological advancements. However, their suspicions rarel...

Generating traffic but no sales? You’re not the only one. There are thousands of other merchants that are sailing on the same boat. And the worst part is they still don’t know the actual reason(s) behind it. The reason that is stopping y...