When Open AI released Chat GPT on November 30, 2022, it became one of the fastest products to reach one million users (5 days compared to Instagram’s 2.5 months and Netflix’s 3.5 years). Since GPT-3 w...

Jobs to Be Done (JTBD) is a product innovation framework that I come back to over and over. I’ve led JTBD workshops probably 100 times by now, and I know it’s impactful because inevitably I hear produ...

What’s 1% of market share worth? In the world of search, that’s a multi-billion dollar question. It’s now been a week since Microsoft revealed its new ChatGPT-powered Bing search engine and accompanyi...

Should you try Advantage Plus Shopping on Facebook Ads? Probably. Here are the brands that should, the brands that might want to hold off, and everything I know right now about Advantage Plus shopping...

You just woke up in a cold sweat. (Grab the popcorn as we replay this nightmare.) You assigned a freelancer a 2,000-word blog post about closing sales deals. But you didn’t give them a brief. Or your ...