Most marketing teams don’t create demand, they capture it. They struggle to market effectively because the attribution models they work with can’t measure demand creation. This means they’re forced to...

There are a total of 12 brand archetypes, but many businesses also leverage their "core" and "influencing" archetypes. Whether you designed your brand identity to fit a certain archetype on purpose or...

New year, same problems for Reddit: in the eyes of advertisers, it’s still an outlier. To be clear, the social news site has definitely made strides to curry favor with advertisers since the last time...

This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Most of our Twitter following thought this test wouldn’t hav...

Marketing campaigns can go viral for many reasons – they’re funny, they’re thought-provoking or they’re downright atrocious. And just because it’s Christmas, we’re taking a break from our regular sche...