I asked 22 successful founders, marketers, and creators that I know one simple question: what are your best offline marketing tips for small businesses?? Here's what they said... “Attend local networking events, get to know the organize...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more data-driven decisions. However, almo...

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of ...

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions. Like all marketing campaigns, you should measure the performance of your email marketing campaigns. Without trac...

I think I succeeded. In 2018, I started a networking event called LinkedIn Local Hamilton. I would have been happy to get 50 people in a room. One hundred attended, and then over 300 people attended my third event. The attendees transce...