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Wednesday, August 10, 2022
How to create a keyword strategy for a new product, the most in-demand social media skills, a postmortem on Fast, and more.

How to create a keyword strategy for a new, innovative product

Grow and Convert
|
SEO
We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are alr...

The most in-demand skills for social media managers

Social Media Today
|
Social media
What are the most in-demand skills for social media managers? It’s a role that can combine various elements, from creativity to planning to analytics, etc. With so many different aspects, it can be di...

The three-hour brand sprint

Google Ventures
|
Branding
The three-hour brand sprint makes the abstract idea of “our brand” into something concrete. At the end, you'll have a simple cheat sheet you can use to make decisions. The sprint consists of six exerc...

I replaced all our blog thumbnails using DALL·E 2: Here’s what I learned

Deephaven
|
Content marketing
Blog posts with images get 2.3x more engagement. Here’s the problem - we make a query engine for streaming tables. How the heck are you supposed to pick images for technical topics like comparing the ...

A postmortem on the go-to-market strategy for the 1-click checkout solution: Fast

First 1000
|
Growth
Like many, when the 1-click checkout company shut down 18 months ago after raising $102m, I was surprised and confused. Fast wasn’t another boring fintech company; it was a brand, a movement, a cult e...
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