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Tuesday, August 9, 2022
How to write a B2B blog intro, subdomain vs subdirectory debate, why faster isn't always better, and more.

How to write a B2B blog intro that isn’t boring AF

BEAM
|
Copywriting
The only thing more fun than electrocuting college students? Making them so bored that they electrocute themselves. In one of those experiments that make you wonder if the professors were just getting...

How Facebook’s AI bot explains the decline of the news industry

Nieman Lab
|
News
On Friday, Facebook1 unveiled a new experiment: a conversational AI named BlenderBot 3. Facebook says it can “can search the internet to talk about nearly any topic.” Indeed, past AIs have been easily...

Subdomain vs. subdirectory: Let’s settle this SEO debate

SEO for the Rest of Us
|
SEO
I see this question a lot. Here’s the data that I have on it. TL;DR: For SEO? Subfolder over subdomain. Always. Here’s more context: Hopefully this is helpful. When Monster.co.uk moved their blog from a subdomain to their root domain, G...

Labor Perception bias: Why faster isn't always better

Growth.Design
|
Psychology
Learn what the Labor Perception bias is and how to apply it to improve your product without relying on unethical dark patterns. Imagine going to a fancy 5-star restaurant. You order a rare and complex...

SaaS and the Rule of 40: Keys to the critical value creation metric

McKinsey & Company
|
General
The purest test of a management team and its operational discipline is arguably how well it can maintain strong shareholder returns as the business matures. That’s especially true for software as a service (SaaS). Despite the sector’s im...
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