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Thursday, July 21, 2022
How Netflix acquired 200M+ customers, positioning in product marketing, how to implement schema, and more.

How Netflix acquired 200M+ paying customers

The Growth Playbook
|
Growth
Netflix (originally known as Kibble) was founded by Reed Hastings and Marc Randolph in 1997. What started as a physical DVD rental business became one of the biggest tv and movie platforms, studios, a...

Product positioning and the product marketing partnership

Casey Winters
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Product marketing
When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-fun...

How to implement structured data (schema) without needing a developer's help

The SEO Trade School
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SEO
When I first started learning structured data —> some very helpful folks sent me to schema.org. If you’re not familiar, schema.org is home to one of the richest libraries of information meant to help ...

Amazon sues admins from 10,000 Facebook groups over fake reviews

TechCrunch
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News
If the reviews of the last completely necessary and not at all superfluous thing you bought on Amazon looked like so much copypasta, there’s a good reason: Fake reviews abound and people are getting p...

The other side of the coin: how agencies perceive client-side marketers

Samuel Brealey
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General
Cost cutting, time pressures and bad briefing, collected from anonymous sources, including long term agency staff and those who have gone from client side to agency and back again this article is a no...
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