I shared a cryptic LinkedIn post last week, so in the spirit of elaboration, here are six predictions about how AI is going to change content marketing. We’re already pretty comfortable with the idea ...

Over half of U.S. shoppers abandon their online cart because they’re either “just browsing” or not ready to buy, according to a quantitative study by the Baymard Institute. That means no matter how at...

80% of your website visitors won't make it past your headlines. So, all your effort needs to go into making sure that the remaining 20% do. David Ogilvy said, "The headline is the most important eleme...

Here’s a relatively small, yet potentially interesting new YouTube update. YouTube is rolling out text markup options within video descriptions in the app, so you’ll soon be able to add bold, italics ...

When you're running a business, it's remarkably easy to get sidetracked by all the little things that need to be done, especially with an ecommerce business. You might spend hours trying to figure out...